Music-Based Programming

The world of music-based programming is vast. There is a plethora of different programmes available for all types of people.
BBC Radio 1 has a radio show called “The Official Chart Update” hosted by Jameela Jamila and Huw Stephens. This show is primarily targeted at a teenage audience, which it does primarily by the time slot that it is on. The show is on from 3:30 till 4, which is a primetime to catch a younger audience travelling home after leaving college or school. As the radio is predominately used when travelling, this is perfect for catching them.
Another way the “Official Chart Show” manages to capture it’s audience is by the way in which it is presented and the content that is used. The Chart show consists entirely of the music that has been purchased the most over the previous week. By virtue this means that it is the most popular music from the previous week and so it will appeal to a wider audience, meaning that less people are likely to turn off. It appeals to a younger audience through the way the presenters talk. They talk in a generally excitable tone and have poppy music playing in the background to attract a young audience and to build the listeners up for the next track.

Another radio show I will be analysing is the “The Folk Show” on BBC Radio 2. This show is for an older audience. This is shown by the fact that it is on BBC2, a radio station for an older audience. It is also on at seven O’Clock, perhaps when the elderly generation is looking to get ready for bed or is about to go to sleep, at a time when they are looking to relax. The presenter also helps appeal to this with his deep soothing voice. The presenter also talks in a slow and calming way to suit the music that he is presenting. To a teenager, his presenting style combined with the content of his show would make it very boring.

The final radio show that I will be analysing is the BBC Radio 3 Breakfast Show. This show is for a mature audience and the radio station is generally considered to be extremely highbrow, perhaps too highbrow to draw in any major audience. The show appeals to high society as it features classical music not typically associated with the lower classes. It also features music from the opera, an activity typically associated with the higher classes. The presenter also speaks with in a calming and sophisticated manner to set the tone of the show.

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